How much do you know about insomnia?


Adults need an average of seven to nine hours of sleep a night, but insomnia can keep them from getting the sleep they need. It’s the most common sleep disorder in North America and Europe. It tends to be more common in women and more likely to occur with age. It’s thought that a third of people in the UK and in the US have episodes of insomnia. Those people cannot sleep well enough at night to function well during the day.

The Great British Sleep Survey interviewed 20,814 adults in 2012. It found that, of those who had trouble sleeping, 77% reported having relationship difficulties as a result, while 62% reported issues of concentration, 74% said they were less productive at work, 77% reported problems with their mood and 88% with energy levels.

But what about the financial implications of insomnia?

This sleep disorder costs the US government and industry billions of dollars a year.

  • The Institute of Medicine estimates that billions of dollars are spent annually on medical costs that are directly related to sleep disorders.
  • Employers spend approximately $3,200 more in health care costs on employees with sleep problems than for those who sleep well.
  • According to the US Surgeon General, insomnia costs the U.S. Government more than $15 billion per year in health care costs.

 There are a lot of remedies for insomnia out there, but it’s best to use medication only as a last resort because they can cause dependence or worsen the situation by causing drowsiness, irritability or even amnesia.  Sometimes, simple changes to your lifestyle and daily habits can help with the sleepless nights. One of the most common ways to treat insomnia is to keep a sleep diary so you can pinpoint habits and behaviours contributing to your insomnia. Then you can change those bad habits and create a new night-time routine to sleep better. For example, you can stick to a regular sleep schedule, avoid stimulating activity such as vigorous exercise, or stressful situations (big discussions or arguments) and limit caffeine, alcohol and nicotine in the evening.

There are also some unusual remedies, such as the technique called autonomous sensory meridian response, or ASMR.  This technique uses a variety of sounds and visual stimuli that relax the brain and cause a pleasurable, tingling sensation in the head or body. This method basically consists on watching a simple YouTube video!

Unfortunately, if you’re looking for any serious scientific evidence backing the ASMR technique, you’re out of luck. Current research hasn’t explored how effective ASMR is for stopping insomnia, so for now you’ll need to rely on the testimony of many of the satisfied YouTube subscribers.


Among the non-drug remedies, you can find the H7 Insomnia Control®. It is a simple, painless and effective product, clinically tested to help with insomnia without drugs.